Affected by the macroeconomic situation and the industrial environment, the sales volume and sales volume of China's refrigerator industry in 2014 showed a negative year-on-year growth. Entering the 2015, the overall performance of the industry has changed, showing a certain trend of warming. According to the relevant test data, the sales volume of China's fridge market reached 10 million 670 thousand units in 1-4 months, a slight increase of 0.6% over the same period last year, with sales of 32 billion 600 million yuan, an increase of 2.9%.
This trend of stabilization has also been confirmed in mainstream refrigerators. At the first meeting of the China home appliance Association refrigerator Specialized Committee in 2015, the main refrigerator companies at the meeting came in: the first quarter of the Haier refrigerator was significantly better than the industry's average, and the Hisense refrigerator's domestic market performance was better than last year, the same period Boxi electrical appliances ice. The market performance of box products is still steady. As of mid April, the sales volume of fridge in the United States increased by 25% compared with the same period last year, and sales increased by 27%.
It is generally believed that the refrigerator industry under the new normal condition, on the one hand, the market scale growth slows down, the competition turns to the stock market. On the other hand, in the tide of consumption upgrading, the product structure of the refrigerator is also changing obviously. This is mainly manifested in the continuous rapid growth of high capacity, frequency conversion and efficient energy saving products. The refrigerator is able to make a figure in the market. It is precisely because of the upgrading of the product structure that the sales volume of China's fridge market is better than that of sales in 1-4 this year. It is predicted that the product structure adjustment will become the main thread of the development of China's refrigerator industry in 2015 and even in the next few years.